Great “Yearly Upgrade Deal” from ConvertKit

ConvertKit sent a short, clear email offering 2 free months for switching to an annual plan. No fluff, no hype — just a clean deal for loyal users spending big.

Why this email works

• Clear headline: “Save money on your ConvertKit subscription” instantly tells you the benefit.
• Direct offer: 2 free months is simple math and easy to grasp.
• Personal touch: Sent “from Nathan, Founder & CEO” builds trust and familiarity.
• Frictionless CTA: A single click to upgrade.

Real-world proof

• Adobe offers extra months when users switch to yearly billing.
• Notion gives discounts for annual upgrades.
• Dropbox’s annual plan saves 17% vs monthly.

A short, value-driven email like this turns current users into long-term customers.