ConvertKit sent a short, clear email offering 2 free months for switching to an annual plan. No fluff, no hype — just a clean deal for loyal users spending big.
Why this email works
- Clear headline: “Save money on your ConvertKit subscription” instantly tells you the benefit.
- Direct offer: 2 free months is simple math and easy to grasp.
- Personal touch: Sent “from Nathan, Founder & CEO” builds trust and familiarity.
- Frictionless CTA: A single click to upgrade.
Real-world proof
- Adobe offers extra months when users switch to yearly billing.
- Notion gives discounts for annual upgrades.
- Dropbox’s annual plan saves 17% vs monthly.
A short, value-driven email like this turns current users into long-term customers.
Analyzed by Swipebot
Loading analysis...
