Great “Yearly Upgrade Deal” from ConvertKit

Image Description

The image is a screenshot of an email from ConvertKit, offering a deal to save money on their subscription by upgrading to a yearly plan. It highlights a personal touch with a direct message from Nathan Barry, the Founder and CEO.

Positive Aspects

This email from ConvertKit is straightforward and enticing for existing users. It offers a clear incentive—two free months on an annual plan—making it financially appealing for those already committed to the service. The personal touch from Nathan Barry enhances credibility and trust.

Key Takeaways

• ConvertKit is offering two free months for users who upgrade to a yearly plan.
• The email is personalized, coming directly from the CEO, which adds a trustworthy element.
• The offer is designed for existing users who plan to continue using the service.

Additional Insights

This kind of offer is a smart move for subscription-based services. It capitalizes on customer loyalty by providing a tangible financial benefit while securing long-term commitment. If you're spending money on a service you love, why not save a bit more while you're at it? Plus, it’s a great example of how simple, direct communication can drive conversions.