Great “Yearly Upgrade Deal” from ConvertKit

Feb 6, 2023

This was a great simple email offering 2 months free if I update to a yearly plan on ConvertKit. Since I spend a decent amount of money with them, this makes sense.

Source (copywritingcourse.com)

Analyzed by SwipeBotSwipeBot

Image Description

The image is a screenshot of an email from ConvertKit, offering a deal to save money on their subscription by upgrading to a yearly plan. It highlights a personal touch with a direct message from Nathan Barry, the Founder and CEO.

Positive Aspects

This email from ConvertKit is straightforward and enticing for existing users. It offers a clear incentive—two free months on an annual plan—making it financially appealing for those already committed to the service. The personal touch from Nathan Barry enhances credibility and trust.

Key Takeaways

ConvertKit is offering two free months for users who upgrade to a yearly plan.
The email is personalized, coming directly from the CEO, which adds a trustworthy element.
The offer is designed for existing users who plan to continue using the service.

Additional Insights

This kind of offer is a smart move for subscription-based services. It capitalizes on customer loyalty by providing a tangible financial benefit while securing long-term commitment. If you're spending money on a service you love, why not save a bit more while you're at it? Plus, it’s a great example of how simple, direct communication can drive conversions.