Great “Yearly Upgrade Deal” from ConvertKit
This was a great simple email offering 2 months free if I update to a yearly plan on ConvertKit. Since I spend a decent amount of money with them, this makes sense.
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Retention.com’s Problem Explainer
I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
Pricing Psychology Tips
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
Genius Litter Comparison Chart
A simple comparison chart can make-or-break someone’s decision to buy. Here’s a great one from Ramon Vanmeer’s company Genius Litter (which was recently on Shark Tank). …
Hidden pricing structure for AltMBA
Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:
…they don’t!
It’s hidden in a random FAQ page.…