This old-school 7UP ad didn’t just sell soda, it sold togetherness. The family scene screams “good times,” and clever design guides your eyeballs exactly where the brand wants them.
The visual flow at work
Eye-tracking shows viewers look at Mom’s smile first, then follow the red and warm tones around the family before landing on the big green 7UP bottle. Every face and color serves one job: to keep your eyes dancing until you remember the brand.
Why it works
- Faces grab instant attention
- Red pops against the green background
- The bottle sits at the visual resting point
- Family = emotional trigger
- Movement keeps eyes engaged
Modern brands using this
- Coca-Cola: red clothes + happy faces = eye heat
- McDonald’s: logo near smiling people
- Old Spice: bold contrast around eyes and logo
Analyzed by Swipebot
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