Hormozi Simple Email SOP

If writing emails makes you cringe, Alex Hormozi has a fix: a three-step “Email SOP” that keeps things simple and effective.

The 3-Step Email Formula

1. I made this for you.
2. Here’s what it is and how it helps.
3. Here’s how to get it (link).

Why It Works

• Puts value first: starts with helping, not selling.
• Feels personal: “I made this for you” = instant connection.
• Cuts friction: clear next step, no fluff.
• Easy repeatability: same structure, endless uses.

Real-World Examples

• HubSpot: “We built a free AI email writer, here’s how to use it.”
• Notion: “New template for weekly planning, see how it boosts productivity.”
• SwipeFile: “We made a bank of templates—grab it free here.”

Simple, valuable, direct. That’s how you send emails people actually open.