If writing emails makes you cringe, Alex Hormozi has a fix: a three-step “Email SOP” that keeps things simple and effective.
The 3-Step Email Formula
- I made this for you.
- Here’s what it is and how it helps.
- Here’s how to get it (link).
Why It Works
- Puts value first: starts with helping, not selling.
- Feels personal: “I made this for you” = instant connection.
- Cuts friction: clear next step, no fluff.
- Easy repeatability: same structure, endless uses.
Real-World Examples
- HubSpot: “We built a free AI email writer, here’s how to use it.”
- Notion: “New template for weekly planning, see how it boosts productivity.”
- SwipeFile: “We made a bank of templates—grab it free here.”
Simple, valuable, direct. That’s how you send emails people actually open.
Analyzed by Swipebot
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