“Handwritten” estimate flyer grabs attention

floor-hand-written-estimate-flyer
Because it’s “handwritten” you think someone left this at your door…and it definitely got my attention enough to read through it!   The ad above is from a flooring company, but it looks like the window installation industry has caught onto this too, checkout this "handwritten quote" from a window installer:
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Image Description

The image is a flyer from Express Flooring featuring a "handwritten" style. It lists services and special offers like a 72% discount, free in-home shopping, and next-day installation, making it look personal and inviting.

Positive Aspects

The flyer cleverly mimics a handwritten note, creating a personal touch that grabs attention. This style makes recipients feel as though they’ve received a personalized message, increasing the likelihood of engagement. The use of bold offers like "72% OFF" and clear contact information further encourages immediate action.

Key Takeaways

  • Handwritten-style flyers create a personal connection and increase engagement.
  • Eye-catching discounts and offers can drive immediate interest and action.
  • Clear, concise information and easy-to-find contact details enhance effectiveness.

Additional Insights

Using a handwritten style in marketing is like sending a letter rather than a cold email—it feels personal. It's a strategy that can make the recipient pause, reconsider, and possibly act. This approach can be applied beyond flyers, such as personalized notes in emails or direct mail, to enhance connection and response rates.

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