Headline Formula "Who Else"

A headline formula from the early 1900s still makes people stop scrolling: “Who else wants…”. It works because it feels like a conversation, not a pitch. It’s curiosity fuel.

Why it works

• Triggers FOMO by implying others already got results
• Adds built-in social proof
• Makes benefits sound easy and fun
• Feels friendly instead of pushy

Classic examples

• “Who else wants to double their email open rates?”
• “Who else wants a backyard their neighbors envy?”
• “Who else wants to close their books 5x faster?”
• “Who else wants to drop 10 pounds eating pizza?”

This one-liner has survived a century because it taps into one thing that never changes: human curiosity.