Headlines and Titles - Kopywriting Kourse

Ever notice how the headlines on KopywritingKourse.com instantly make you want to click? They’re short, punchy, and loaded with curiosity. That’s not an accident—Neville’s mastered the art of writing titles that sell the post before you even read it.

Why These Headlines Work

• They promise a clear outcome (“How to…” and “Get more…” are everywhere).
• They sound conversational—like someone talking, not marketing.
• Curiosity gaps keep you wondering what’s inside.
• Numbers make results feel concrete and believable.

Real-World Examples

• BuzzFeed: “21 Tiny Changes That’ll Make You Happier This Week.”
• HubSpot: “How to Create a Marketing Plan in 7 Steps.”
• YouTube thumbnails: “I Tried Cold Emails for 30 Days—Here’s What Happened.”
• Kopywriting Kourse: “How to Write Emails That Get Replies (and Sales).”

Good titles sell ideas. Weak ones make readers scroll.