Electric Scooter Accident Billboard
This is a billboard spotted in Austin, TX for a lawyer that sues electric scooter companies for accidents that happen on their scooters.
The billboard says:
Regions show the probability of where a person will look in the first 3-5 seconds:
Visual sequence shows the most likely path that the human eye will follow when viewing the image:
Go for a spin & lose some skin?
Despite what one may think about the ethics of this, it definitely is an effective billboard that gets attention. This billboard was paid for in downtown Austin by Freeman Lawfirm. Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:
Regions show the probability of where a person will look in the first 3-5 seconds:
Visual sequence shows the most likely path that the human eye will follow when viewing the image:
Image Description
The billboard features a strong message: “Go for a spin & lose some skin?” alongside an image of a person who appears to have fallen off an electric scooter. The ad is for Freeman Law Firm, prominently displaying their name and website.
Positive Aspects
- Attention-Grabbing: The clever wordplay immediately catches the eye and creates intrigue. It's memorable, which is essential for billboard advertising.
- Clear Branding: The law firm’s name and contact information are easy to see, ensuring that anyone interested can quickly note it down.
- Visual Impact: The image of the fallen scooter and person adds an emotional punch, making the potential risks of scooter use palpable.
Key Takeaways
- Effective Messaging: The billboard uses humor and stark imagery to communicate its message effectively, ensuring it sticks in the viewer's mind.
- Targeted Advertising: Placed in downtown Austin, the billboard targets areas with high scooter usage, reaching its intended audience.
- Simplicity Works: The straightforward design ensures that the message is delivered quickly, crucial for drivers passing by.
Additional Insights
- The Ethics Angle: While some might question the ethics of such advertising, its effectiveness in generating business for the law firm is undeniable.
- Billboard Psychology: Utilizing heatmaps and visual sequences in the analysis underlines the importance of understanding where eyes naturally travel, optimizing ad design.
- Humor in Law: Mixing a bit of humor with legal services can humanize the firm and make it more approachable, a smart move in a competitive market.
