Headlines - TheHustle

The Hustle’s headlines are mini masterclasses in curiosity. They mix smart humor, cultural relevance, and enough mystery to make you click without feeling clickbaited.

Why These Headlines Work

• They lead with big emotions: curiosity, surprise, or humor.
• Each one feels conversational, like something a friend might text you.
• They focus on the reader’s payoff — learning, laughing, or being “in the know.”
• They use contrast (like “the most boring industry that's secretly booming”).

Real Examples Out In The Wild

• BuzzFeed: Emotional + curiosity headlines drove 200M visits a month.
• Morning Brew: Brief, witty subject lines give them 4M+ subscribers.
• New York Times Cooking: Clever recipe titles boost share rates by 37%.
• The Skimm: Conversational tone makes 7M people read the news daily.