How Do I Get My First Freelance Copywriting Client?

Landing your first client is like cracking a safe with no combo. Everyone wants a writer with experience, but no one gives you a chance to get that experience. What gives?

The Smart Shortcut

Instead of waiting for paid gigs, create your own experience:

• Write sample projects for real companies (even if they didn’t ask).
• Offer one free or discounted job to get a killer testimonial.
• Turn class exercises or mock ads into a portfolio.

Why It Works

• Shows proof of skill, not just talk.
• Builds social proof fast.
• Lowers risk for clients trying you out.

Real-World Wins

• Joanna Wiebe’s early spec work opened doors to tech clients.
• Copyhackers grads land gigs using unpaid samples.
• Many freelancers start with one strong “mock piece” that converts like a real ad.