This treemap is delicious… and data‑driven. Each chunk of chocolate represents a country's share of global chocolate exports. Germany dominates with 16.7%—and even buys the most chocolate too.
Marketing analysis
This chart is a masterclass in segmentation and share visualization. Instead of dumping numbers in a list, it instantly shows who’s the “king of chocolate” just by area size. The blend of texture, color, and hierarchy makes boring stats feel snackable.
Why it works
- Visual hierarchy makes leaders obvious at a glance
- Texture and color connect the product (chocolate) to the data
- Big fonts for big players reinforce authority
- Minimal text keeps it scannable and tasty
Examples
- Apple’s market share charts use similar “area = power” storytelling.
- Spotify Wrapped shows personal “market share” of songs in visual form.
- Amazon’s sales category charts highlight revenue dominance just like this treemap.
Analyzed by Swipebot
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