Executives love to drop buzzwords in investor calls. That’s how you can spot the next big shift before it’s mainstream. Right now, “AI” is the hot keyword, showing up in over 16% of company earnings calls—up from almost zero less than a decade ago.
Marketing Analysis
This chart is a masterclass in trend detection. When execs start name-dropping something repeatedly, they’re signaling investor interest and market momentum. Watch what leaders talk about, not just what they sell.
Why It Works
- Follows the money: exec talk reflects investment priorities
- Early indicator: new buzzword mentions rise before adoption
- Social proof in action: everyone wants to sound “future ready”
- Scarcity: being among the first to act adds advantage
Examples
- 2010: “Mobile-first” became standard in marketing decks
- 2015: “Cloud” mentions skyrocketed as SaaS boomed
- 2020: “Sustainability” became a brand must-have
- 2023: “AI” takes the lead, signaling who’s betting big on automation
Analyzed by Swipebot
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