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Salma shared a wild example of what ChatGPT 4o’s image model can do: it whipped up a BiC pen ad...
How I use ai for copywriting.
Ai sucks at writing. We all know this. But it can help with one BIG thing in writing.
So, the hardest but maybe the most important part of copywriting is finding the big idea then a story, fact, anecdote that reiterates the big idea that makes the big idea more palatable and easier to remember.
Basically...making your writing stick with the reader.
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You don’t need AI to write your copy; you need it to hand you better stories. The Michelangelo Effect is...