
This would've been "omni channel marketing" back in the 1990's! TV shows would try to promote a show or series by taking out ads in the newspaper.
This is the paint equivalent of good copy: Slightly modify where the paint is (and isn't) and it changes up the whole thing.
El Arroyo's finds creative uses for their sign.
This explainer video shows how Hipmuck can help you find the perfect flight.