This add uses imagery and text to show why buying an Econoline truck is a great value.
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“Lumpy Mail” example with bottle opener
This is an example of “Lumpy Mail” which is a piece of mail with some object in it that makes you want to open...
Feb 18, 2023
Swipes Email
Copywriting
Direct Mail
The Prevention Lens
Jul 19, 2020
Formulas
Copywriting
Lenses
What you need to make $1,000,000 this year
Are you selling a product in 2023? To make $1,000,000 in 2023 you would need: • 5,000 people to buy a $200 product •...
Jan 5, 2023
Swipes Email
Data
Advice
Sketch
Value as Influencer = Influence x Buying Power x Quantity
This quote says your value as an influencer comes down to this formula:Influence Over Your AudienceXTheir Buying PowerXSize of Your AudienceFor example if you...
Mar 4, 2025
Quotes
Advice