How to Decide Faster Image
Images
Sep 26, 2020
Here we have six tips clearly communicated in one attractive image. This is much more engaging than reading through a long paragraph listing out all these tips.
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1969 McDonald's BigMac launched ad
In 1969 this was how the famous McDonald's BigMac was launched. I love the simplicity of this ad, and how it relies on a...
Nov 8, 2021
Ads
1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little wine can help you...
Apr 6, 2021
Ads
Print Ads
Copywriting
World's Toughest Truck Ad
The CyberTruck buzz reminds me of the iPhone launch: - Everyone thought it was partially stupid (no keyboard was a VERY big deal back...
Nov 27, 2023
Ads
Print Ads
5 Stages of Market Sophistication
In order to write effective copy, you need to match your message to your market. How skeptical are they? How many times have they...
Jul 19, 2020
Copywriting