HubSpot About Page

HubSpot’s “Our Story” page isn’t just another corporate blurb. It’s like an interactive playground for visitors. The videos, banners, and “read more” buttons keep people exploring instead of bouncing.

Marketing Analysis

Every section has motion or discovery baked in. You’re nudged to click, play, and scroll. This transforms a static “about” section into an engagement funnel that builds emotional connection with every action.

Why It Works

• Uses curiosity loops to keep people scrolling
• Combines visuals, movement, and storytelling
• Turns company culture into a visual brand asset
• Each click deepens user investment in the brand

Examples

• Airbnb mixes staff stories and brand video on their “About” page
• Mailchimp uses subtle animations and storytelling to explain company values
• Slack adds customer quotes and employee faces to humanize the brand.