Co-working 20% off CTA

These were very localized, geo-targeted ads on Instagram promoting a co-working space with 20% off to get people through the door.

Image Description
The image is an Instagram advertisement for Industrious, a co-working space. It prominently offers a "20% off your dream office" deal at their E 7th St. location. The ad features a "Use code: SAVE20" callout and mentions that the offer is limited to the first 50 members. The background shows a stylish office setting with a person working.
Positive Aspects
- Clear Promotion: The ad effectively communicates the 20% discount, making it eye-catching and direct.
- Urgency and Exclusivity: By limiting the offer to the first 50 members, it creates a sense of urgency and exclusivity.
- Aesthetic Appeal: The image of a person working in a modern, well-lit office environment adds aspirational value, enhancing the appeal of the offer.
Key Takeaways
- Localized Ads: Geo-targeting on Instagram can effectively attract local clientele to a physical location.
- Strong Call-to-Action: The use of a promo code and a limited offer encourages immediate action.
- Professional Presentation: The ad’s clean design and professional tone appeal to potential customers looking for a premium co-working experience.
Additional Insights
- Leveraging Social Proof: Future ads could include testimonials or ratings to build trust and credibility.
- Highlighting Amenities: Detailing specific amenities like meeting rooms or private offices could enhance the offer's attractiveness.
- Engagement Strategy: Encouraging users to share the ad or tag friends for additional discounts could expand reach and engagement.