HustleCon Date-Based Pricing Structure
Updated on
This ticket page screams “buy now or pay more later.” HustleCon makes it blatantly clear that hesitation costs you cash. The clean layout, bold pricing, and limited-time tiers make your brain feel the ticking clock.
Marketing analysis
Each tier moves up in price as the event gets closer, creating built-in urgency. The $2,499 VIP tier acts as a high anchor, making the $149–$499 tickets look like a steal.
Why it works
- Uses loss aversion: procrastination = penalty
- Creates FOMO with disappearing discounts
- Sets a high anchor so normal prices feel cheap
- Drives early revenue and planning confidence
Examples
- Coachella “Advance Sale” saves $100+
- ClickUp lifetime deals vanish fast
- Airlines raise prices as seats fill
- Webinars double prices after launch week
- Product Hunt events use countdown timers for urgency