Campbell's Soup On The Rocks Ad
Print Ads
Feb 23, 2018
This is a great example of an ad that shows a different use than expected.
Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:
Regions show the probability of where a person will look in the first 3-5 seconds:
Visual sequence shows the most likely path that the human eye will follow when viewing the image:
Regions show the probability of where a person will look in the first 3-5 seconds:
Visual sequence shows the most likely path that the human eye will follow when viewing the image:
Image Description
The ad features a glass filled with ice cubes and a dark liquid, with a can of Campbell's Beef Broth being poured into it. The tagline reads, "Soup on the rocks," playing on the phrase typically used for alcoholic drinks. Below, it says, "M'm! M'm! Good!"
Positive Aspects
- Unexpected Twist: This ad cleverly subverts expectations by presenting Campbell's soup in a context typically reserved for cocktails, grabbing attention with its humor and novelty.
- Creative Design: The use of visual elements, like the ice and the glass, makes the ad visually appealing and intriguing.
- Clear Branding: The Campbell's logo and can are prominently displayed, ensuring immediate brand recognition.
Key Takeaways
- Innovative Usage: The ad demonstrates a unique way to present a familiar product, encouraging consumers to think differently about Campbell’s soup.
- Effective Eye-Catching Techniques: The heatmaps and visual sequences indicate successful design strategies to capture attention quickly.
- Brand Recall: By associating the soup with a common cocktail theme, the ad enhances memorability and brand recall.
Additional Insights
This ad is a great example of using humor and creativity in marketing. By placing a traditional product in an unconventional setting, it challenges perceptions and piques curiosity. It's a playful reminder that sometimes thinking outside the can is the best way to stir up interest!
