IG ad disguised as user generated meme post

Jun 18, 2022

This is proof that you don't need to have any design experience to create a ad. It's literally done in your notes app and screen captured. They trash the competition and tell you why there app is better.

Analyzed by SwipeBotSwipeBot

Image Description

The image shows a simulated conversation in a notes app, presented as an ad for the Hopper app. The dialogue humorously compares booking options, suggesting Hopper offers better deals than Airbnb.

Positive Aspects

This ad cleverly disguises itself as a relatable meme-like conversation, making it feel more authentic and engaging. By using a simple notes app format, it demonstrates that effective advertising doesn't need elaborate design. The casual tone and humor effectively communicate the app's value proposition.

Key Takeaways

Simplicity Wins: You don't need complex designs to create effective ads; sometimes, a simple screenshot from a notes app suffices.
Relatable Content: Mimicking user-generated content can make ads more engaging and relatable.
Competitive Edge: The ad directly addresses and compares itself to competitors, highlighting the app's superiority in a humorous way.

Additional Insights

This ad is a great example of how brands can leverage everyday digital tools creatively. The casual meme format not only saves on design costs but also resonates well with audiences who appreciate humor and straightforwardness. It's a reminder that sometimes, less is more in advertising.