IG ad disguised as user generated meme post

This is proof that you don't need to have any design experience to create a ad. It's literally done in your notes app and screen captured. They trash the competition and tell you why there app is better.

Image Description

The image is a screenshot of a Notes app entry titled "Convo at brunch," styled as a casual chat between two friends. It humorously critiques a competitor and promotes the Hopper app for booking affordable 5-star hotels.

Positive Aspects

Relatable Format: The ad cleverly uses a simple Notes app format that feels personal and relatable, making it stand out in a feed full of polished ads.
Casual Tone: The conversational style mimics real-life dialogue, making the promotional message feel like a friendly recommendation rather than a hard sell.
Clear Value Proposition: It directly highlights the app's benefit—booking a 5-star hotel for just $65—grabbing attention with a strong value offer.

Key Takeaways

You don't need fancy design skills to create effective ads; simplicity can be powerful.
Using everyday tools like a Notes app can make your ad feel more authentic and approachable.
Humor and relatability are effective tools for engaging an audience and differentiating your brand from competitors.

Additional Insights

The Power of Simplicity: This ad’s success lies in its simplicity. In a world inundated with highly-produced content, a straightforward approach can cut through the noise and capture attention.
Memes as Marketing: By mimicking meme culture, this ad taps into a format that's widely shared and easily digestible, increasing its potential reach.
DIY Design: This is a great reminder that creativity and a strong message can outweigh a lack of traditional design skills. Next time you’re stuck, open your Notes app and start typing!