IG ad disguised as user generated meme post

Ever think you need a pro designer for your ad? Hopper proves you don’t. Their Instagram ad was literally a screenshot from the Notes app. Yet it grabs attention, throws shade at Airbnb, and sells the app—all in five lines of text.

Why this works

• Feels personal, like eavesdropping on a real convo
• Low-fi format stands out among polished ads
• Clear contrast: Airbnb = old, Hopper = new and cheap
• Includes a juicy number: “5-star hotel for $65”
• Ends with the product name and social proof baked in

Other simple-but-smart examples

• Duolingo uses ugly meme screenshots that go viral
• Liquid Death grew with “handwritten” marker posters
• Wendy’s wins with unfiltered, tweet-style roasts