IG ad disguised as user generated meme post
Updated on
Ever think you need a pro designer for your ad? Hopper proves you don’t. Their Instagram ad was literally a screenshot from the Notes app. Yet it grabs attention, throws shade at Airbnb, and sells the app—all in five lines of text.
Why this works
- Feels personal, like eavesdropping on a real convo
- Low-fi format stands out among polished ads
- Clear contrast: Airbnb = old, Hopper = new and cheap
- Includes a juicy number: “5-star hotel for $65”
- Ends with the product name and social proof baked in
Other simple-but-smart examples
- Duolingo uses ugly meme screenshots that go viral
- Liquid Death grew with “handwritten” marker posters
- Wendy’s wins with unfiltered, tweet-style roasts
Analyzed by Swipebot
Loading analysis...
