IG ad disguised as user generated meme post

Jun 18, 2022
IG ad disguised as user generated post
This is proof that you don't need to have any design experience to create a ad. It's literally done in your notes app and screen captured. They trash the competition and tell you why there app is better.

Image Description

The image is a screenshot of a Notes app entry titled "Convo at brunch," styled as a casual chat between two friends. It humorously critiques a competitor and promotes the Hopper app for booking affordable 5-star hotels.

Positive Aspects

  • Relatable Format: The ad cleverly uses a simple Notes app format that feels personal and relatable, making it stand out in a feed full of polished ads.
  • Casual Tone: The conversational style mimics real-life dialogue, making the promotional message feel like a friendly recommendation rather than a hard sell.
  • Clear Value Proposition: It directly highlights the app's benefit—booking a 5-star hotel for just $65—grabbing attention with a strong value offer.

Key Takeaways

  • You don't need fancy design skills to create effective ads; simplicity can be powerful.
  • Using everyday tools like a Notes app can make your ad feel more authentic and approachable.
  • Humor and relatability are effective tools for engaging an audience and differentiating your brand from competitors.

Additional Insights

  • The Power of Simplicity: This ad’s success lies in its simplicity. In a world inundated with highly-produced content, a straightforward approach can cut through the noise and capture attention.
  • Memes as Marketing: By mimicking meme culture, this ad taps into a format that's widely shared and easily digestible, increasing its potential reach.
  • DIY Design: This is a great reminder that creativity and a strong message can outweigh a lack of traditional design skills. Next time you’re stuck, open your Notes app and start typing!