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Grammarly "Let's Eat Grandma." Ad

Ads
Copywriting
Social Media
Jun 29, 2025
grammarly-lets-eat-grandma-ad.jpeg

This Grammarly ad highlights its grammar-fixing magic… and makes you laugh.

Keywords & Trends

5

Total Keywords

1

Brands

0

People

Top Keywords

Grammarly
brand
95% relevance
3x frequency
"Let's Eat Grandma"
concept
82% relevance
1x frequency
Grammar-checking software
product
78% relevance
1x frequency
Humor in advertising
concept
65% relevance
1x frequency
Grammar correction
concept
70% relevance
1x frequency

Text Statistics

Elementary

Grade Elementary

12

Total Words

1

Total Sentences

12.0

Words / sentence

92

Flesch Score

Content Analysis

Software as a Service (SaaS)
Promotional
Consumers

Main Topics

Grammar correctionHumor in advertising

Key Messages

  • • Grammarly fixes grammar issues
  • • The ad is entertaining and humorous

Copywriting Frameworks

Features/Benefits
45%

The sentence pairs what Grammarly does (its grammar-fixing capability) with an emotional payoff (humor). This mirrors the classic Features/Benefits approach: state a feature, translate it into a benefit for the user.

Feature: “grammar-fixing magic”
Benefit: “makes you laugh”

Style Analysis

minimalist, bold corporate

professional yet friendly
Quality: 8%Modernity: 8%

Color Palette

Bright White

70%

Jet Black

15%

Soft Pink Highlight

8%

Crimson Underline

2%

Grammarly Green

3%

Cursor Black (same as Jet Black)

2%

Typography

Fonts:
Bold geometric sans-serif (similar to Helvetica/Arial Black)
Humanist sans-serif (Grammarly logotype)
Hierarchy:
headline (quoted sentence)
subheading (explanatory sentence)
brand signature
Readability: 9%

Layout & Composition

Style:centered
Balance:balanced
Whitespace:generous
Alignment:center

Visual Elements

flat pink highlight blocks
flat red underline indicating error
black cursor icon
flat green circular logo

Element Detection

grammarly-lets-eat-grandma-ad.jpeg
Detected Elements (5)
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Grammarly "Let's Eat Grandma." Ad | SwipeFile