Before and after IG ad for financial newsletter

Finimize nails a classic visual formula: confused newbie vs. confident pro. But instead of using a fancy design, they use a meme. It’s fun, fast, and instantly clear what the product does—makes you smarter about money in 10 minutes.

Why it Works

• Uses humor to lower the barrier to entry for a serious topic (finance)
• The visual contrast shows the transformation instead of just telling it
• Fast payoff—“10 mins” instantly promises speed and simplicity
• Creates relatable FOMO: no one wants to be the clueless friend

Real-World Examples

• Grammarly ads show awkward vs. confident writers
• Duolingo’s email campaigns show “confused tourist” to “fluent traveler”
• Headspace visuals: stressed person → calm meditator in 5 minutes
• Peloton ads turn “boring workout” into “empowered athlete”