Category: Images

Good copywriting is about transmitting information from one brain to another brain, and sometimes IMAGES are better at doing that than copy!

Bike Visibility in Traffic

I love stuff where your brain just “gets it right away.” This chart shows the top colors to wear for max safety on a bike. You learn something valuable from …

The Learning Pyramid

Learning can take many forms, and some are better than others:

• Lecture: 5% (Average Retention Rate)
• Reading: 10%
• Audio/Visual: 20%
• Demonstration: 30%
• Group Discussion: 50%…

How couples meet graphic

WOW. Look how rapidly online dating became the primary way couples meet.

I meet people who don’t like using dating apps, but by the math of it, it’s almost FOOLISH …

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Building New Products Pyramid

This is a super simplistic framework for thinking about building a new product.

Many people come up with business ideas without enough demand, this framework ensures you’re going after an …

Crappy Plunge Ad

I saw another “Our Designer Quit” ad out in the wild!

This variation is “Our Designer Is On Vacation” but it’s still the same hilarious concept.

This style makes people …

Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

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Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM