Interactive pricing page uses GIF to preview each feature

builtwith pricing page gif
Each feature listed under the different pricing tiers displays a GIF when you hover over it. Those GIFs put the prospect in the driver seat to see what it feels like to use those features. This makes the pricing more engaging and that leads to longer page view sessions.

Image Description

The image showcases a pricing page with three different plans: Basic, Pro, and Team. Each plan lists features and prices, with interactive elements such as GIFs that display when hovering over each feature, providing a preview of what using the feature feels like.

Positive Aspects

The interactive GIFs on the pricing page engage users by offering a dynamic preview of features, transforming a static page into an interactive experience. This approach not only informs but also entertains, likely increasing user engagement and retention.

Key Takeaways

  • Engagement Boost: Hover-over GIFs make the pricing page interactive, enhancing user engagement.
  • Feature Visualization: Prospects can visualize features, leading to better understanding and decision-making.
  • Longer Sessions: Interactive elements can lead to longer page view sessions, improving user experience.
  • Increased Transparency: By showcasing features visually, users get a clearer picture of what they are purchasing.
  • Conversion Potential: Engaging content can potentially lead to higher conversion rates.

Additional Insights

Imagine browsing a menu where each dish comes with a little video showing how it’s prepared. That’s the essence of using GIFs on a pricing page! It’s like offering a test drive before buying a car—it gives users a feel for the product, making it easier for them to commit. This method not only informs but also builds trust and excitement for the product.