Interactive pricing page uses GIF to preview each feature

BuiltWith’s pricing page isn’t just a stack of boxes and numbers. Each feature animates when you hover over it, giving visitors a mini-demo of what that feature does. That small design choice turns curiosity into engagement.

Marketing analysis

People don’t read pricing tables, they feel them. By letting prospects “see” the product in motion, BuiltWith gives instant feedback and builds confidence in what they’re buying. It’s like a free test drive.

Why it works

• Uses motion to grab attention and hold it
• Reduces cognitive load by showing, not telling
• Creates interaction that boosts time on page
• Helps users self-qualify by previewing features

Examples

• Notion shows feature previews directly inside pricing tiers
• Ahrefs uses hover animations on tool options to demonstrate value
• Figma adds live visuals to explain plan differences instantly