It makes your house look bigger Volkswagen Print Ad

Volkswagen nailed humor and positioning with this clever Beetle ad. It takes a potential weakness (tiny car) and flips it into a benefit—your house looks bigger!

Marketing analysis

This ad is simple, clean, and confidently self-aware. The humor works because VW leans into its difference instead of hiding it. The headline creates instant contrast and makes the viewer rethink what “value” means in a car.

Why it works

• Turns a “negative” (small size) into a positive advantage

• Uses humor to build likeability and brand recall

• Relies on contrast and white space for instant focus

• Creates a mental hook—you’ll remember it every time you see a Beetle

Examples

• Apple’s “Get a Mac” ads used humor to turn PC weaknesses into Mac advantages

• Dollar Shave Club’s viral video owned its “cheap but quality” image

• Old Spice reinvented itself with funny, self-aware masculinity ads