CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for it), and wrote out the Gary Halbert "Coat of Arms" mailer. Her handwriting is amazing!
A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for it), and wrote out the Gary Halbert "Coat of Arms" mailer. Her handwriting is amazing!
Ben Settle Testimonials
Normally, attaching photos to testimonials adds a layer of transparency and credibility. In Ben's case, it's not really necessary. All of his testimonials are...
May 26, 2020
Testimonials
The Political Style of Your Brain
The political style of your brain is a dictatorship, not a democracy. You are the dictator in charge. Ruthlessly prune out people/news/information that doesn't...
Feb 3, 2023
Swipes Email
Wisdom
McDonalds promotion using the “Desire to Collect” trigger
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.” The desire to collect is very strong in humans,...
Nov 19, 2022
Ads
Print Ads
Copywriting
Headlines
Images
Question Their Power Follow Up Email
I do not condone using this except in rare situations! This method might burn bridges, so beware. Hey Jim, seems like we might be...
Nov 9, 2017
Scripts