CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for it), and wrote out the Gary Halbert "Coat of Arms" mailer. Her handwriting is amazing!
Image Description
The image showcases a handwritten copy of the "Coat of Arms" direct mail letter by Gary Halbert, neatly written in a notebook. The handwriting is exceptionally clear and legible, demonstrating a commitment to mastering the art of copywriting.
Positive Aspects
The image effectively illustrates the concept of CopyWork by highlighting the student's dedication to replicating classic advertising techniques. The neat handwriting emphasizes the care and precision involved in this learning exercise, making it an inspiring visual for aspiring copywriters.
Key Takeaways
- CopyWork Practice: Handwriting classic ads helps students understand the nuances of successful copywriting.
- Gary Halbert's Influence: The "Coat of Arms" letter is a renowned example of direct mail success.
- Attention to Detail: The student's precise handwriting reflects the importance of meticulousness in copywriting.
- Learning by Doing: Engaging with traditional methods can enhance modern marketing skills.
Additional Insights
Copywriting is a skill that thrives on practice and emulation. By revisiting classic ads, budding marketers can internalize effective techniques and language that have stood the test of time. It's like playing a classic tune on the piano to understand its magic—sometimes, the old ways teach the best lessons!
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