Jeff Bezos Attention Span

Mar 2, 2024

Reading is the antidote to short attention span.

— Jeff Bezos

TransferWise Newspaper Ad

The letter format of the ad is eye-catching. It also makes the reader feel like TransferWise is on their side, fighting against the big...

Interesting ad by Coca-Cola justifying that it is safe to drink. It goes through all the popular cases against it and shows up it’s...

This piece of direct mail also features a little scratch-off game, and also this “Combination Box” which you pull the tab and a glowing...

This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.” The desire to collect is very strong in humans,...