Joseph Sugarman on Emotion and Logic
Quotes
Sep 25, 2017
You sell on emotion, but you justify a purchase with logic.
— Joseph Sugarman
This is a solid homepage that quickly gets the point of the business across, lists the features and benefits, and offers an easy pricing...
This package clearly shows how this product can help to keep dogs teeth white.
This classic 1934 Dodge ad uses durability as a selling point. With a great subhead readers think they should have bought a Dodge next...
This is a fantastic illustration showing how your ancestors make up a small piece of your DNA.