Maurice Saatchi on Arguments

Sep 25, 2017

If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument. — Maurice Saatchi

Copywriting Course

Use code BLACKFRIDAY for 50% off + 2 extra months

Great above the fold copy for mobile landing page

All critical information about the service is simply replayed above the fold: What you get, how you get it, when you get it. I...

This is a great page straight from a sales page Skeleton Outline that addresses all the objections to buying a Tuft & Needle mattress.

Do you struggle to make chocolate chip cookies at home? Do they never turn out quite as nicely as the way your grandma would...

The front of this flyer contains a really stunning interior shot of a specific unit, showing this is a high-end property. Red areas are...