Joseph Sugarman Slippery Slope
Copywriting
Jul 9, 2017
A good headline should draw people in like a "slippery slope." They keep getting sucked in.
“How you climb a mountain is more important than reaching the top.”
This is a lovely example of taking a boring chart and making it more understandable to the general public.
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing your windows is a...
Normally a “no parking” sign like this won’t get much attention, but this drove the point home that it could cost you $300