Joseph Sugarman Slippery Slope

Jul 9, 2017

A good headline should draw people in like a "slippery slope." They keep getting sucked in.

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Vintage camera ad

This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would take a good picture....

A photo of the speaker is a must. The copy gives many ideas of what the speaker could talk about in his keynote. A...

This very simple graphic from Instagram shows how not to participate in “toxic positivity” by giving you concrete phrases to say (and not say)....

A great explainer video for this foldable stroller.