Morning Brew’s Welcome Email

Morning Brew nails its welcome email. It’s short, friendly, and immediately pulls you deeper into its world of business news and niche newsletters. It doesn’t just say “thanks for joining” — it shows you where to go next.

Marketing analysis

This email works like a mini on-ramp. It confirms the signup, sets expectations, and cleverly promotes other Brew products. Every link feels like a personal intro, not a sales pitch.

Why it works

• Uses conversational tone (“You’re in!” feels like a text from a friend)
• Sets expectations clearly (“expect us in your inbox every morning”)
• Offers multiple next steps — more content, podcasts, and socials
• Builds brand familiarity across channels instantly

Examples

• The Hustle’s welcome email links to its Facebook group to grow community.
• Netflix’s welcome email shows how to “start watching” right away.
• Duolingo’s first email pushes users to begin their first lesson within minutes.