Landing page quiz does a great job of selling participation

Image Description

The image showcases a quiz landing page asking, "What is your Burnout Type?" It highlights that the assessment is based on research and provides information about the number of questions (19) and estimated time to complete (5 minutes). It emphasizes that the quiz is free and anonymous, offering scores, a detailed action plan, and tips after completion.

Positive Aspects

• Clear Value Proposition: The image effectively communicates the benefits of taking the quiz, such as gaining personalized insights and an action plan, which can motivate users to participate.
• Trust and Credibility: By mentioning research from BAT and WHO, it adds credibility and trust, making users more likely to take the quiz seriously.
• User-Friendly Design: The concise layout and emphasis on anonymity make the process approachable and inviting.

Key Takeaways

• Social Proof: The quiz is backed by credible studies, enhancing its reliability.
• Time Efficiency: Clearly states it takes only 5 minutes, making it easy for users to fit into their schedule.
• Anonymity and Cost: Highlights that the quiz is free and anonymous, removing barriers to participation.

Additional Insights

• Use of Humor: The reference to being an "Elon Musk type of human" adds a playful touch, making the experience more engaging.
• Call to Action: The option to start anonymously or run a team assessment provides flexibility, catering to individual and organizational needs.