LavaShield Corporate Explainer Video

The Lava Shield explainer video nails the classic sales formula: show, tell, and prove. It highlights the shiny benefits of the hot wax system and backs it with real car wash owners bragging about higher profits.

Why it works

• Starts with a clear demo of the product in action
• Uses real customer testimonials for social proof
• Mentions tangible results like revenue growth
• Keeps visuals exciting and on-brand (cars, shine, energy)

Real-world examples

• Blendtec’s Will It Blend? series skyrocketed sales by showing the product “doing its thing.”
• Dollar Shave Club’s launch video grew them to 12,000 customers in 48 hours.
• Airbnb testimonials boosted trust during early growth days.

Show + Proof + Results = conversion gold.