Why use SwipeFile.com

Ever scroll past a great ad, post, or video and completely forget it five minutes later? Matt Gray used to do that too. Now he uses SwipeFile.com to stash every spark of inspiration so it’s there when he needs it.

Why this works

• Inspiration strikes randomly, so capture it fast
• Organized ideas = faster execution later
• Browsing your own “idea vault” sparks new campaigns
• Reduces creative burnout by recycling winning tactics

Real-world examples

• Copywriters keep a Google Doc of great headlines
• Designers collect ad screenshots in Notion
• TikTok creators file post hooks that blew up
• Email marketers save clever subject lines for reuse
• Agencies keep client “swipe folders” for fast brainstorming

The best marketers don’t wait for ideas. They save them.