Why Dan Martell is creating a lot of media

Dan Martell isn’t just posting short videos for fun. He’s doing it because attention is the new currency, and short content is the fastest way to earn it.

The Marketing Play Behind It

Dan’s short videos act like tiny ads that build familiarity. Each one hits quick, delivers value, and reminds you who he is. The more you see him, the more you trust him.

Why It Works

• Consistency creates brand recall
• Short content fits modern attention spans
• Algorithms love frequent posting
• Repetition builds authority fast

Real-World Examples

• Alex Hormozi gained 500K+ followers in months with daily shorts
• MrBeast clips outperform full videos on TikTok
• HubSpot uses micro-tips daily on LinkedIn to stay top-of-mind