Most businesses fly blind when it comes to their numbers. They push ads, sell stuff, but have no clue what a customer is truly worth. That’s where LTV (Lifetime Value) comes in.
Why Knowing LTV Changes Everything
- It tells you how much you can actually spend to get a customer
- Helps decide if your pricing makes sense
- Makes upsells and retention easier to justify
- Turns random marketing into math-backed growth
Real Example Power Moves
- Dropbox calculated LTV and spent aggressively on referrals—they grew from 100k to 4M users in 15 months
- Shopify knows merchant LTV cold, which lets them outbid competitors on ads
- Netflix uses LTV to predict churn and tweak pricing before it hurts revenue
Get your LTV right, and suddenly every marketing dollar starts working smarter.
Analyzed by Swipebot
Loading analysis...