Marketing Inc Pricing

Jul 10, 2017

This is the payment plan and pricing page for Marketing Inc. They clearly show the middle one is the one you should buy with it's different background color.

Source (marketinginc.com)

Analyzed by SwipeBotSwipeBot

Image Description

The image displays a pricing comparison for Marketing Inc, showcasing three options: a 6-payment plan, a one-off payment, and a 4-payment plan. The one-off payment option is highlighted with a gold background, drawing attention as the recommended choice.

Positive Aspects

The image effectively employs color contrast to highlight the recommended pricing plan, making it easy for customers to identify the preferred option. The use of a gold background for the one-time payment plan suggests value and exclusivity, encouraging customers to choose it.

Key Takeaways

Clear Highlighting: The gold background on the one-off payment plan clearly signals it as the preferred option.
Value Proposition: The once-off plan emphasizes a large discount ($7,799 to $997) and includes a 60-day money-back guarantee.
Payment Flexibility: Customers have multiple payment options, catering to different financial preferences.
Instant Access: All plans offer immediate access, reducing friction in the purchasing decision.

Additional Insights

Using color to guide purchasing decisions is a classic marketing tactic. It plays on the psychology of choice and can significantly influence consumer behavior. Here, the gold background not only highlights the best offer but also subtly suggests luxury and reliability. Consider using similar techniques in your own pricing pages to direct attention and increase conversions.