I Will Teach You To Be Rich Optin Form

Most email forms are snoozefests. “Join our newsletter.” Yawn. Ramit Sethi flips that script with a question that hits the wallet: Which way do you want to make more money? Visitors pick their goal—raising income, earning extra, or starting a business.

Why This Signup Crushes It

• Starts with what they want, not what you’re offering
• Each option uses action verbs that promise transformation
• Forces micro-engagement through a simple choice
• Instantly segments subscribers for smarter follow-ups
• Feels personal before the first email even lands

Other Smart Marketers Doing It

• HubSpot segments by company size
• Shopify asks if you’re a founder or developer
• ConvertKit classifies users as bloggers, podcasters, or coaches

One clear question. Three tailored paths. Endless conversion upside.