This was a magazine ad showing the dangers of skimpy wiring and it's potential to catch fire, by showing a shady and "skimpy bodied" character.
The image is very catching when combined with the headline.
Feature, Benefit, Experience.
Can you simply describe your own product/service with this framework? Example 1: Feature: Sun cream. Benefit: No sun burn. Experience: A burn free summer....
Jan 10, 2023
Swipes Email
Formulas
Interesting
1 idea executed vs 1 million ideas
Moving fast and scrappy and validating an idea is better than having endless ideas and doing nothing.
Jun 5, 2024
Wisdom
Images
Advice
California avocados, a "sensuous" food
This ad for California grown avocados gets people all hot-and-bothered by showing delicious recipes and uses for them.
Sep 2, 2022
Ads
Print Ads
Headlines
Images
About page with great use of stats for social proof
The stats as social proof is powerful. "200M+ customers served" is a big deal. They establish more trust by listing all of the firms...
Apr 14, 2022
About Pages
Social Proof