"Meet Skimpy Wiring" Ad
This was a magazine ad showing the dangers of skimpy wiring and it's potential to catch fire, by showing a shady and "skimpy bodied" character.
The image is very catching when combined with the headline.
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Simple before & after photo using no image markup
A super simple before & after photo that doesn't even use a single word or piece of markup.
Jun 17, 2020
Before and After
Images
YouTube email uses gif's to show features
This great email from YouTube uses the ole "Show, Don't Tell" method to showcase some new features. It doesn't need a lot of copy...
Mar 4, 2025
Emails
Images
Social Media
Eugene Schwartz About a Sentence
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise. — Eugene Schwartz
Sep 25, 2017
Quotes
Harbor Freight Black Friday Newspaper Ad
Here's a good example of a Black Friday newspaper ad that builds a real sense of urgency. Most people already know that good deals...
Sep 22, 2020
Holiday Promos