"Member Missions" for Community Building
This cool concept from Membership Academy gives it's members a "mission" to complete. This is the email used to promote it.
This is the page the email takes you to when you click it:
This is a cool way to engage members in a community with a communal activity!
This is a cool way to engage members in a community with a communal activity!
Image Description
The image is an email invitation from Membership Academy titled "Member Missions." It features a mission named "Testimonial Drive" with a bold call-to-action button labeled "View the Mission." The design is engaging with a playful tone, emphasizing community participation.
Positive Aspects
- Engaging Format: The "Mission Impossible" style language is playful and encourages members to participate in a fun way.
- Clear Call to Action: The "View the Mission" button stands out, making it easy for members to engage immediately.
- Time-Sensitive Element: The phrase "this mission will self-destruct" adds urgency, increasing the likelihood of member participation.
Key Takeaways
- Community Engagement: Using missions to involve community members enhances participation and fosters a sense of belonging.
- Testimonial Utilization: Collecting testimonials is a strategic way to leverage member experiences for marketing.
- Urgency and Fun: Adding a playful and time-sensitive element can significantly boost engagement rates.
Additional Insights
- Gamification: Turning tasks into missions can transform mundane activities into exciting challenges, motivating members to contribute actively.
- Social Proof: Testimonials are powerful tools for attracting new members by showcasing authentic experiences and satisfaction.
- Mission Variety: Offering different types of missions monthly can keep the community engaged and prevent monotony.
