Meme that could be a Ad

This meme from Nice Kicks nails something every marketer should love: relatability. It’s light, funny, and instantly shareable. But the real trick? You could replace “buying sneakers” with almost anything your audience cares about.

The Marketing Power Behind It

This meme works because it’s rooted in emotion—specifically, pride and identity. People don’t buy things just for utility, they buy to feel good, cool, or powerful.

Why It Works

• Emotion-driven: Power and identity are primal motivators.
• Visual cue: The bar chart makes the joke easy to “get” in seconds.
• Shareable size: Feels personal, yet universal.
• Customizable: Swap the product and boom—a niche meme-ad is born.

Examples

• Gymshark: “Buying protein powder”
• Starbucks: “Getting a venti cold brew”
• Tesla: “Charging your car overnight”
• Patagonia: “Wearing recycled fleece”