Memo on writing from David Ogilvy

If David Ogilvy had a Twitter account, this memo would’ve been his viral thread. It’s old-school gold on how to write clearly, persuasively, and without fluff.

Marketing analysis

This 1982 memo distills timeless writing wisdom that works for ads, emails, and even tweets. Ogilvy keeps it simple: talk like a human, skip jargon, and make sure your message drives action.

Why it works

• Uses clear, conversational language
• Focuses on readability and brevity
• Pushes writers to define a purpose
• Encourages editing and refinement
• Centers on communication, not ego

Examples

• Apple’s product pages: short words, short sentences.
• Basecamp’s blog: writes like they talk.
• Wendy’s Twitter: punchy, conversational tone.
• Nike’s taglines: clear message, no jargon.
• Grammarly ads: direct call to action, plain language.