Attention-grabbing Handwritten Window promotion by Andersen

Most printed ads get ignored. But this one looks like a handwritten estimate—complete with scribbles, underlines, and even a little smiley face. It feels like something a real person made just for you.

Why It Works

• Feels personal: Looks custom-made, not mass-produced.
• Breaks pattern: Stands out in a pile of printed mail.
• Creates trust: The “Bob” signature makes it feel human.
• Adds urgency: A clear deadline handwritten at the bottom.
• Simple math: Big, clear numbers make the deals pop.

Real-World Examples

• Direct mail “fake Post-it notes” get up to 20% higher engagement.
• Handwritten email subject lines boost open rates by around 10%.
• Charity appeal letters with hand-signed notes raise up to 3x more donations.