Much better sign than “wash hands”

Ever seen a sign that actually makes you want to follow directions? This one nails it: “Wash your hands as if you just chopped a jalapeño & you now need to take your contacts out.”

Why this works

• Uses a vivid, painful analogy we all understand
• Creates an instant emotional reaction (ouch!)
• Turns a boring task into something memorable
• Leverages humor to make the message stick

Real life examples

• Dollar Shave Club used relatable humor (“Our blades are f***ing great”) to go viral.
• Airbnb’s early copy leaned on feelings of belonging instead of features.
• Slack explains its product with workplace scenarios, not tech specs.

Make people feel the message, and they’ll remember (and act on) it.