Breakdown of the writing industry
Updated on
Hover over Fiverr’s “Writing & Translation” tab and bam — you see every possible gig type spelled out. From “Ad Copy” to “Book Editing,” it’s like a menu of micro-niches. This is more than good UX. It’s conversion psychology at work.
Marketing Analysis
Fiverr makes buying (and selling) easy by removing friction. Each subcategory helps users self-identify their need fast. Instead of a vague “Hire a writer,” they guide you directly to “Email Copy” or “Speechwriting.”
Why It Works
- Reduces decision fatigue
- Uses specific, action-oriented labels
- Builds trust by showing expertise across niches
- Creates natural keyword clusters for SEO
- Encourages deeper browsing and more purchases
Examples
- Amazon’s product filters (“laptops under $500”) do the same thing.
- Netflix uses genre sub-menus to keep users watching.
- Airbnb’s stay-type filters (“tiny homes,” “cabins”) boost exploration.