Nasojet Print Ad

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nasojet-print-ad

Ever looked at a hot dog and thought… “that looks flavorless”? This ad nails that feeling. Natulab’s Nasal Decongestant uses a Styrofoam hot dog to show what food tastes like when you can’t smell anything. It's weird, funny, and instantly makes the point.

Why this works

  • Shows the problem visually (no taste = Styrofoam food)
  • Taps into relatable frustration (nobody likes tasteless food)
  • Mixes humor and disgust to stick in your memory
  • Minimal text keeps the focus on the core message

Real-world examples

  • Febreze ads show people surprised when bad smells vanish—same problem-solving clarity
  • Apple’s “Shot on iPhone” shows results, not specs
  • Snickers’ “You’re Not You When You’re Hungry” visualizes the problem, not the product

Simple image. Strong problem. Instant understanding.

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