Neville Medhora on Being Interesting

Most marketers obsess over what to say and forget how to say it. Neville Medhora’s quote nails the truth: your delivery decides if people lean in or tune out. Look at that image—runners mid-stride. That’s how your words should feel.

Marketing analysis

The image shows momentum and energy, exactly what good copy needs. Tone, pacing, and rhythm are what make the difference between “huh” and “heck yes.” Even a tax brochure can feel fun if written with life.

Why it works

• Hooks readers in seconds
• Injects personality into plain info
• Builds a human connection fast
• Keeps eyeballs glued to the page

Examples

• Dollar Shave Club’s launch video made razors hilarious
• Wendy’s Twitter made snark an art form
• Old Spice got weird and won big
• Duolingo’s TikTok chaos keeps fans laughing and learning