No caffeine for the next two weeks.

This post starts with a simple, raw declaration: “I’m not gonna drink caffeine for two weeks.” Then it turns personal, vulnerable, and 100% public. That’s the genius move.

Why it works

• Public accountability makes failure painful and visible. It’s social pressure at work.
• Story arc: there’s a start, struggle, and payoff (withdrawals, weekend suffering, and two-week finish).
• Relatable struggle: almost everyone’s “tried and failed” before.
• Authentic tone builds trust and connection instantly.
• Commitment framing turns a personal experiment into a motivating campaign.

Examples

• James Clear publicly logs habits—his readers follow every update.
• Ryan Holiday writes about giving up social media to reinforce stoic credibility.
• 1800-GOT-JUNK? founder shared his franchise goals to media before he reached them—forcing execution.

Turning a private goal into a public promise can market you better than any ad.