Notes about billionaires

Talking with someone close to multiple billionaires reveals an odd truth: once you remove all limits, everything is accessible. Planes, spas, chefs, ambassadors. You want it? It’s yours.

The Billionaire Mindset = Unlimited Access

That kind of wealth shifts your perspective from “What’s possible?” to “Who can make this possible for me?” In marketing, that mindset is gold.

Why It Works

• Removes friction and limitation thinking
• Forces creative, unconstrained ideas
• Builds systems around your desires (teams, tools, processes)
• Focuses on access, speed, and scale

Real-World Examples

• Amazon Prime: removes buying friction, feels unlimited
• Uber: instant access to drivers, no ownership required
• Netflix: pay once, endless entertainment access
• Apple ecosystem: seamless power, always-on convenience
• Amex Centurion: sells access, not points

Think bigger. Then build the system that makes “crazy” ideas easy. That’s the billionaire move.